Cost of Building A Website

We offer a huge variety of website templates, ready for purchase and immediate download. Using a web site template dramatically reduces your cost of getting an extremely high quality design but removing the need for the designer to create a number of preliminary and final designs for your individual project.

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Questions answered on this page:

  • Hosting and backups costs

  • design costs

  • production and coding costs

  • ecommerce store costs

  • bank, gateway, processor

  • advertising/marketing costs

  • Upkeep, changes and support costs

Hosting and backups costs

Your website needs to be hosted at a website hosting company like any of the web hosting companies listed here.

Typically a simple hosting account will run you around $10 a month.

Most webhosts will automatically backup your site files for you, but some might charge a little bit. You need to make sure that your site files are backed up because if the server your website is on dies, you will lose everything if you don’t have a backup copy… just like your files at home that you (hopefully) back up.

Design costs

If you use a pre-designed website template like we sell here at GetWebTemplates, the design process will cost you whatever the template price is (often around $60 or so) plus maybe a few more hours of design time to adjust the template to meet your specific needs.

For example the template might have 4 navigation tabs across the top and maybe you need 6 tabs, so your designer/developer will have to make that change for you.

If you decide to hire a designer to create a custom design for you, the cost could be anywhere from a few hundred dollars to several thousand dollars. A lot of overseas designers will create custom designs for under a thousand dollars, but the design quality is often not very good. A really good design will cost you a couple thousand or more.

Production and coding costs

After you have the design itself, you will need to get it chopped up into smaller image files that will be programmed into your web page in HTML, so that web browsers can display your page with all the necessary buttons, links and forms.

Every page in your site will need to be programmed in this manner, and if you have interesting features like rotating image animations, flash applications, polls, contact forms or other interactive features, those will add to time and cost.

As with anything, the more you can nail down exactly what you want and express it clearly to the developers, the better off you’ll be and the less money it will cost you.

E-commerce store costs

If you’re selling something there will be cost associated with taking payments, or e-commerce. You can use Paypal or get a traditional merchant account at a credit card gateway company like Authorize.net. Expect fees of around $30 or so a month for the gateway account, and you will be charged around 3% of each transaction also.

Bank, merchant gateway, processor

Bank accounts will run around $20 a month. If you want to process credit cards, you will need a bank account, and an ecommerce processor, and a merchant gateway account. Normally the processor and the gateway account are rolled up into what SEEMS like one account, but really there are two companies involved.

The processor is the one who keeps track of what money has actually been cleared through the gateway merchant account and the processor sends the cash down to your bank at the end of each day.

The merchant gateway is the company that contacts VISA, AMEX, Mastercard in real time on your website when a person tries to make a purchase. They find out if the card is valid and has enough limit left on it, and if the CVV security code matches.

The processor gets paid by the transaction (average is about 3.5% – 4% of the charge) and the merchant gateway costs about $20 a month plus a 20 cent per transaction fee.

Advertising/marketing costs

Advertising can be done for free with linkback partners (trading links to similar type sites) and advertising can also cost you as much as you want to pay if you run magazine ads, billboards, etc and also spend a lot of money with Google Adwords.

Google Adwords is the most common type of online advertising… these are the ads you see on the right side of all the Google search results pages. These ads cost anywhere from 20 cents per click to 20 dollars per click. It all depends on your vertical and how stiff the competition for clicks is, and what you are willing to pay.

Newsletters are a common and strongly suggested way to market your website. Services like VerticalResponse.com and ConstantContact.com do a great job of helping you manage a mailing list and send out emails. They cost less than 1 cent per email.

In summary you can budget nothing for ads and marketing, or budget a few hundred dollars monthly. Try not to overspend at the beginning until you find out what’s working for your site.

Upkeep, changes and support costs

After you launch you’ll need to update your site from time to time. If you used WordPress or another similar CMS (Content Management System), you should be able to do a lot or all of it on your own. If not, you will need to budget perhaps a couple hundred dollars a month to pay a web developer to make changes and add things to your site as needed.

Of course the amount of updating and upkeep will vary widely from site to site, but if you think you might want to make changes and add things regularly, be sure to budget for that.

You may need to hire a small support team, or person, to help make sure your web site offers solid timely support to your users. Nothing will turn off a potential customer like poor, spotty or slow support.